Just Do It Origin

Wieden and Kennedy coined it. We lived it.

Glitterati Communications and Be Glitterati Logo Re-design

Original Glitterati Communications logo in use

2012 marks six years of existence for Glitterati Communications, aka the father of this Be Glitterati stuff. Four years ago, the peacock symbol and black theme became the main visual elements for the Glitterati Communications identity and its subsidiaries. It took months to design the logo but I eventually settled on the one above.

Our logo has generally received positive feedback but there is one area where it lacked in my opinion. It doesn’t read well at small sizes, which is a basic requirement of a logo. We would never design a logo with this issue for a client so addressing this problem has been an ongoing challenge. The logo's font was also an area of contention. We considered going the traditional route by using a classic font like Helvetica, but we eventually ruled that out in favour of a more edgy font (Hancock Park Laser) that reflected Glitterati's energy more accurately. Last year, while developing ideas for the Be Glitterati product line we designed letters for a t-shirt design that eventually became a whole font. That font was named, “Glitterati’s Rifle”.